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Hello
Smrity has invited you
24th July 2023
03:40 PM - 04:40 PM
Tech-176, Bren Mercury
Sarjapur Main Rd, Kaikondrahalli, Bengaluru, Karnataka 560035
432391
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PRODUCT
Hood App
TIMELINE
2 months
ROLE
UI/UX Designer
TEAM
Design Team:2
Product Team : 1
Development Team
MY CONTRIBUTION
Product Strategy
End-to-end design
Quality Control
PREFACE
NoBroker is India’s leading platform for buying, selling, and renting homes - and when it comes to purchasing property, location is everything. Homebuyers aren’t just searching for four walls; they’re choosing a neighborhood, a lifestyle, and a long-term investment.
THE PROBLEM
With evolving user behaviors and a shifting product strategy that prioritized trust, clarity, and modern UX, we realized our existing page wasn’t just outdated — it was holding us back.
INFORMATION HIERARCHY
OUTDATED UI
UNMET USER NEEDS
THE SOLUTION
We figured out our major problem areas in the website. After talking to our operations team and listening to our users, we identified what we were missing. We then redesigned each part of our website to
UX COPY
BENCHMARKING
UI REDESIGN
NEW FEATURES
THE DESIGN
Let's go top to bottom
ABOVE THE FOLD
That's the question on people's mind. The builder's name and portfolio carries weight and we needed to create transparency.
Enhanced -
Comparison reports
Comparison filters - Nearby and Newly Launched Projects.
Default view - Properties liked/viewed by user
WHO'S PROJECT IS IT ANYWAY?
That's the question on people's mind. The builder's name and portfolio carries weight and we needed to create transparency.
Enhanced -
Comparison reports
Comparison filters - Nearby and Newly Launched Projects.
Default view - Properties liked/viewed by user
WHAT'S NEAR THIS AREA?
That's the question on people's mind. The builder's name and portfolio carries weight and we needed to create transparency.
Enhanced -
Comparison reports
Comparison filters - Nearby and Newly Launched Projects.
Default view - Properties liked/viewed by user
COMPARING PROJECTS
We enabled comparing properties according the user's journey in home search.
Introduced -
Comparison reports
Comparison filters - Nearby and Newly Launched Projects.
Default view - Properties liked/viewed by user